Panini Extends Exclusive WNBA Trading Card Deal Until 2025

Darryl P. Nov 22, 2025 8:17pm 2 views

What’s New

The exclusive trading card partnership between Panini and the WNBA Players’ Association has been extended for multiple years. Panini has been the producer of WNBA cards since 2019, featuring popular series like Donruss, Prizm, and Select, along with premium sets such as Flawless and National Treasures. This new agreement, managed by OneTeam Partners, is touted by Panini as the most financially rewarding licensing deal for women athletes, although financial terms remain undisclosed.

Panini continues as the sole producer of WNBA trading cards and will keep offering digital collectibles, including Panini Instant. Plans include increased investments in player marketing, product innovation, autograph contracts, and event sponsorships, such as the WNBPA Rookie Premiere.

The WNBA's popularity is climbing, thanks to stars like Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, led by MVP A’ja Wilson, recently clinched the league championship. Panini has already released the 2025 Donruss WNBA series, with Panini Prizm WNBA and the debut of Panini Impeccable WNBA on the horizon. More releases are expected but have yet to be announced.

Configuration at a Glance

  • Panini continues as the exclusive creator of WNBA trading cards.
  • Recent and forthcoming releases include Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
  • High-end lines like Flawless and National Treasures have featured WNBA content recently.
  • Digital offerings persist through Panini Instant and other online platforms.
  • This year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.

Key Inserts & Parallels

  • Panini Prizm WNBA: Famous for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
  • Donruss WNBA: Features Rated Rookies and a variety of insert sets.
  • Rookie Royalty: Offers high-end Rookie Patch Autographs for leading rookies.
  • High-end lines (Flawless, National Treasures): Typically provide low-numbered parallels and premium inserts.

Autographs & Relics

  • Expanded autograph deals for WNBA players are part of the renewed agreement.
  • Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
  • Flawless and National Treasures collections have included premium autograph and memorabilia content.
  • Future products are expected to feature autographs and memorabilia from both rookies and seasoned stars.

Collector Notes

  • Panini retains exclusive rights to produce WNBA trading cards and digital collectibles.
  • 2025 Donruss WNBA is already available; Prizm and Impeccable WNBA are upcoming.
  • Rookie Royalty boxes introduced the first high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
  • Panini continues to focus on product innovation, player marketing, and autograph agreements.
  • No print runs, odds, or specific serial numbering were revealed in the announcement.
  • Designs differ by product line, with Prizm known for parallels and Donruss for Rated Rookies.
  • Additional WNBA releases are anticipated but not yet announced.
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Darryl P.

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