New Zealand Rugby and Fanatics have shaken hands on a groundbreaking partnership that promises to revolutionize the world of sports merchandise for the All Blacks and Black Ferns. The collaboration is not just any run-of-the-mill partnership; it extends its reach far beyond the shores of New Zealand, targeting the furthest corners of the globe.
Through this innovative venture, fans of the All Blacks and Black Ferns will have access to an extensive array of official merchandise, ranging from the latest jerseys to replica kits and a whole range of licensed products that scream Team in Black pride. The alliance between New Zealand Rugby and Fanatics is not a short-term fling either; it’s a commitment that will stretch all the way to 2029, encompassing significant events like the Men’s Rugby World Cup and the Women’s Rugby World Cups in the coming years.
Fanatics, a digital sports platform known for its prowess in the world of licensed sports merchandise, will take the reins when it comes to managing New Zealand Rugby’s official eCommerce store. This means fans can expect a seamless online shopping experience when browsing through the wide selection of All Blacks and Black Ferns products. Not stopping there, Fanatics will also be in charge of the in-stadium retail experience during home tests, ensuring that fans get a taste of the Team in Black spirit wherever they may be.
Craig Fenton, Chief Executive at New Zealand Rugby Commercial, couldn’t contain his excitement about the partnership, emphasizing the importance of catering to fans worldwide. He anticipates that this collaboration will not only expand the retail range but also provide a superior shopping experience for All Blacks and Black Ferns supporters globally. The partnership is not one-sided, as Stephen Dowling, President of International at Fanatics, reciprocated the enthusiasm, expressing his eagerness to enhance the fan experience for lovers of the Teams in Black.
Fanatics’ impressive track record speaks for itself, having partnered with some of the biggest names in the sports industry, from rugby giants like Rugby Australia and the English RFU to global sporting brands like the NFL and NBA. With over 900 partnerships under its belt, Fanatics is a force to be reckoned with in the world of sports merchandise, always striving to provide fans with top-notch products and an unrivaled shopping experience.
The collaboration between New Zealand Rugby and Fanatics is not just about selling merchandise; it’s about creating a connection between fans and their beloved teams. By offering an extensive range of premium, unique products, this partnership aims to bring fans closer to the All Blacks and Black Ferns, allowing them to showcase their support in style. So, whether you’re in North America, Asia, or any other corner of the world, you can now proudly display your allegiance to the Teams in Black with the help of Fanatics and New Zealand Rugby.
