Formula 1 continues to rev up its connection with fans and collectors as it seals a renewed exclusive trading card and sticker agreement with Topps, the subsidiary of Fanatics. This strategic move solidifies Topps’ position as the prestigious international racing series’ official trading card licensee, a role it has proudly held since 2020.
The multi-year deal guarantees that Topps will maintain its production of trading card and sticker collections featuring drivers from not only Formula 1 but also the Formula 2 and Formula 3 series. Moreover, the collaboration will see Topps taking part in numerous 2024 FIA Formula One World Championship Grands Prix events, starting off with the action-packed Austrian Grand Prix. Attendees at these high-octane events can anticipate getting their hands on exclusive and coveted trading cards to add to their collections.
Emily Prazer, Formula 1’s Chief Commercial Officer, and Kelvin Smith, Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, expressed their delight at the partnership’s renewal. They emphasized how this collaboration plays a crucial role in engaging a broader audience and fostering a closer bond between fans and their beloved drivers and teams through unique and sought-after collectibles. The agreement aims to take the fan experience to new heights by introducing special products and exciting programs, although the specific duration of this renewed deal remains undisclosed.
The Formula 1 and Topps partnership stands as a testament to the enduring popularity and allure of trading cards among motorsport enthusiasts. With Topps’ proven track record in delivering high-quality collectibles that resonate with fans worldwide, the continuation of this collaboration promises to bring even more excitement and joy to Formula 1 devotees everywhere. So, gear up, racing aficionados, and get ready to collect and trade your way through the thrilling world of Formula 1 with the exclusive offerings from Topps on the horizon.
