NBA phenom LeBron James has made a game-changing move in the world of collectibles by signing an exclusive multi-year trading card partnership with Fanatics Collectibles, a division of Fanatics specializing in trading cards and collectibles. This new collaboration marks the end of James’ long-standing relationship with Upper Deck, with whom he had a card and memorabilia contract that concluded last year.
In a statement released by Fanatics, James expressed his excitement for the partnership, emphasizing his desire to connect with his fans on a deeper level and celebrate the remarkable accomplishments of athletes in their prime. He stressed the importance of recognizing both the significant milestones and the subtle achievements in the world of sports.
To commemorate this groundbreaking partnership, Fanatics is set to release a special trading card featuring LeBron James and his son, Bronny James, as part of the highly anticipated 2023-24 Bowman University Chrome Basketball set, scheduled to debut on January 19. This exclusive card will be a one-of-a-kind 1/1 on-card dual autograph, showcasing LeBron in his iconic St. Vincent-St. Mary’s high school uniform and Bronny in his distinguished USC Trojans jersey. The set will also feature women’s college basketball All-Americans Caitlin Clark and Paige Bueckers, among other talented players.
Fanatics Collectibles CEO Mike Mahan expressed his enthusiasm for LeBron joining the Fanatics family, envisioning this partnership as a way to push the boundaries of the hobby and ignite fervor among fans and collectors. Alongside LeBron’s signing, Fanatics is showcasing its commitment to the card release with a captivating video titled “Origin of Greatness,” narrated by James himself. This video underlines the early moments and pivotal instances of various Fanatics athlete partners, adding an extra layer of excitement for collectors.
The addition of LeBron James to Fanatics is a significant milestone, as his partnership with Upper Deck spanned over two decades. Upper Deck acknowledged their fruitful collaboration with LeBron, recognizing the pivotal role they played in establishing his brand as a highly prized collectible. They also underscored their collaborative efforts with the LeBron James Family Foundation, expressing gratitude for the opportunity to have had LeBron as a part of their Upper Deck family.
With this exclusive partnership, LeBron James and Fanatics are set to revolutionize the trading card industry, offering fans and collectors unique and sought-after memorabilia. The collaboration promises to bring a breath of fresh air with its innovative approach to celebrating the achievements of great athletes. This is just the beginning of an exciting new era in collectibles, and fans can’t wait to see what LeBron and Fanatics have in store.
